Press RoomOpenings, milestones and brand stories.

Bangkok, Thailand – In July 2026, Loft Thai Spa and OSIM celebrated a collaboration that carries the intelligence of Thai massage beyond the treatment room. For the uDream.AI Well-Being Chair and its World Masters Massage Series, Loft Thai master therapists worked with OSIM teams to interpret stretching, pressure, rhythm and body positioning as carefully engineered chair movements.

Human expertise at the heart of innovation

The project began with a shared conviction: technology becomes more meaningful when it learns from real practitioners. Thai massage is never a simple list of movements. An experienced therapist reads the body, controls leverage, changes pace and creates a continuous sense of flow. Loft Thai brought that practical understanding to development sessions in which movements could be observed, tested and refined alongside OSIM engineers and designers.

Co-creating the Thai Stretch Massage experience

Within the World Masters Massage Series, the Thai Stretch Massage program translates principles usually experienced on a floor mat into a supported chair sequence. The work focused on controlled back and leg stretches, rhythmic pressure and transitions that feel coherent rather than mechanical. OSIM’s official uDream.AI presentation credits Loft Thai Spa and master therapist Khun Pie for this Thai contribution, placing Bangkok expertise alongside other international massage traditions.

The result is designed as an interpretation of Thai technique for the home, not a replacement for the judgement of a therapist. A chair can reproduce calibrated motions consistently; a practitioner still brings observation, conversation and moment-by-moment adjustment. Presenting those strengths together allows Loft Thai to defend the value of the living craft while exploring how its principles can inform a new category of wellness technology.

A five-senses philosophy with global reach

The uDream.AI concept also resonates with Loft Thai’s long-standing five-senses approach. OSIM combines massage with a wider environment of light, sound and other sensory elements, while Loft Thai has always treated atmosphere, aroma, tea, design and touch as parts of one guest journey. This alignment made the collaboration a natural extension of the spa’s identity rather than a simple name placement.

The chair was introduced in Asia with a wider international rollout planned. Loft Thai’s own announcement describes a reach of more than 80 countries worldwide. For a Bangkok-born spa brand, that scale gives Thai wellness knowledge an unusually broad platform—and shows that heritage can travel when it is translated with discipline, respect and a clear point of view.

A new chapter for the Loft Thai brand

From spa rituals and professional training to product development, Loft Thai has grown by turning hands-on expertise into experiences people can understand and trust. The OSIM collaboration adds an important new chapter: Thai massage knowledge contributing directly to the design of an advanced global product. It is a proud expression of the brand’s ambition—to honour the source, collaborate at an international level and help shape the future of wellness without losing the human intelligence that makes Thai massage distinctive.

Bucharest, Romania – Nakhon Spa officially launched in Romania on December 4, 2025, introducing the Loft Thai family’s interpretation of premium Thai wellness to Bucharest. Located at 6 Zagazului Street, the destination combines private treatment spaces, Thai-inspired rituals, contemporary design and a strong sense of hospitality in an address created for guests who want to step away from the pace of the city.

A Bangkok-born vision arrives in Bucharest

Nakhon is presented as a sister company of Loft Thai Spa, carrying forward experience shaped in Bangkok while responding to a new local audience. The Bucharest opening is therefore more than an additional pin on a map. It marks the translation of a brand philosophy: skilled hands, careful consultation, distinctive interiors and generous details working together as one journey. Romanian launch coverage reported an investment of approximately €500,000, underlining the scale and long-term intention behind the project.

Privacy, calm and considered design

The spa has been organised around privacy and decompression. Warm timber, restrained lighting and natural textures soften the transition from street to treatment room. Private suites allow individuals and couples to experience their ritual in a quieter setting, while hydrotherapy and relaxation elements extend the time beyond the massage itself. The result is an environment that feels polished without becoming impersonal—an important part of the Nakhon and Loft Thai design language.

Thai traditions for a contemporary guest

The treatment approach brings traditional Thai influences into a modern premium spa format. Guests can explore massage, body care and facial experiences selected around personal preferences and the time they have available. Rather than presenting Thai wellness as a decorative theme, Nakhon focuses on the quality of the treatment sequence: the welcome, the conversation, the rhythm of the therapist’s work and the quiet transition back into the day.

That attention also extends to the products and sensory details surrounding each service. Aromas, textures, refreshments and room design are coordinated to support the same mood. The objective is not excess, but coherence—every element should help the guest feel looked after. It is this complete view of hospitality that has allowed the Loft Thai family to build recognisable experiences across very different cities.

A new cultural bridge for the brand

Opening in Bucharest creates a new bridge between Romanian guests and Thai wellness culture. The team’s ambition is to share the discipline and warmth associated with Thai service while becoming part of the local lifestyle landscape. For Loft Thai, the milestone shows that a Bangkok-born idea can grow internationally without becoming generic. Nakhon Spa Bucharest retains a clear Thai lineage, yet its architecture, pace and guest experience belong to the city it now calls home.

Media, partners and guests are invited to discover the destination, meet the team and experience how Nakhon interprets Thai wellness in Romania. The opening represents both an arrival and a promise: to build recognition through the consistency of each visit, one carefully delivered ritual at a time.

Bangkok, Thailand – We are thrilled to announce the grand opening of Nakhon Spa Bangkok at the prestigious EMsphere Shopping Mall, a luxurious sanctuary where wellness, relaxation, and breathtaking views converge. As the latest inspiration & concept by the renowned Loft Thai Spa, Nakhon Spa promises to deliver an unparalleled spa experience, blending traditional Thai wellness with modern innovations.

A Wellness Retreat with Stunning Views

Nestled in the heart of Bangkok, Nakhon Spa offers guests exclusive VIP private suites overlooking the tranquil Benjakitti Park and the vibrant Bangkok skyline. This unique setting transforms every spa visit into an indulgent retreat, allowing you to escape the bustling city while being surrounded by its iconic beauty.

The Best HydraFacial Experience in Bangkok

Nakhon Spa takes pride in offering the best HydraFacial experience, delivering radiant and rejuvenated skin with the latest technology. Whether you're preparing for a special occasion or simply prioritizing self-care, our advanced facial treatments promise visible results in a serene and luxurious environment.

Celebrate Love with Unforgettable Couple Experiences

For those seeking a romantic escape, Nakhon Spa offers tailor-made couple experiences, perfect for celebrations, honeymoons, or anniversaries. Indulge in a combination of world-class massages, spa treatments, and facials, all designed to be shared with your loved one. End your experience in a private VIP suite with a stunning park view, enjoying a delightful afternoon tea and fruit platter, crafted to enhance the perfect intimate moment.

A Fusion of Tradition and Innovation

Rooted in traditional Thai wellness practices and enhanced by modern techniques, our bespoke treatments range from soothing massages to advanced therapies, ensuring every guest leaves feeling refreshed and renewed. Recognized as one of the Top 50 Best Spas in Asia, Nakhon Spa embodies excellence in every aspect of the guest experience.

World-Class Therapists and Signature Treatments

Our highly skilled therapists and visiting practitioners bring a wealth of expertise, combining traditional Thai techniques with cutting-edge innovations to deliver personalized care. From invigorating body scrubs to signature rituals, Nakhon Spa redefines the art of wellness.

Your Wellness Journey Starts Here

Whether you’re looking to unwind, rejuvenate, or celebrate, Nakhon Spa offers a luxurious escape like no other. Located at EMsphere Shopping Mall on 8th Floor EMtower, we invite you to discover a sanctuary of tranquility and indulgence, where every detail is curated for your ultimate relaxation and well-being.

Nestled in the heart of the city, Loft Thai Spa & Wellness is the latest addition to the Loft Thai family. Strategically located just a stone's throw away from Sukhumvit 24 and 50 meters from Sukhumvit Road, the spa boasts a prime location directly opposite the renowned Emquartier & Emporium shopping centers. With BTS Phrom Phong station just a minute's walk away, guests can conveniently access the spa via public transport. For those driving, the spa provides a car park for added convenience.

The spa's decor is a fusion of Thai-inspired design with a touch of modern loft-style elements and warm wooden accents. Upon arrival, guests are greeted with a peaceful and tranquil ambiance that allows them to escape the hustle and bustle of the outside world. The spa features ten private treatment rooms, covering over 800 square meters, with highly trained therapists available to cater to all your needs.

At Loft Thai Spa & Wellness, we aim to engage all five senses to enhance your spa experience. From the soothing scents of our natural essential oils to the relaxing soundscapes that transport you to another world, every detail is designed to promote relaxation and rejuvenation. Our focus on using natural & organic essential oils ensures that every treatment is not only effective but also eco-friendly.

We offer locally inspired signature therapies such as aromatherapy, body treatment, facials and the popular Thai Warrior Massage. Our goal is to provide an authentic Thai spa experience with a modern twist.

We are excited to announce that Loft Thai Spa & Wellness will be opening its doors in July 2023. Be sure to book your appointment and experience our unique and tranquil oasis in the heart of the city.

For more information, visit our website or contact us directly. We look forward to welcoming you to Loft Thai Spa, where the art of Thai wellness and relaxation comes alive.

Bangkok, Thailand - Loft Thai Spa, an award-winning wellness sanctuary with three locations in the heart of Bangkok, invites you to step into a world of unparalleled tranquility and rejuvenation. Our spas, Loft Thai Boutique Spa & Massage at Sukhumvit 38, Loft Thai Spa & Tea House at Sukhumvit 71, and our Flagship Spa, Loft Thai Spa & Wellness at Sukhumvit 24, are sanctuaries of wellness that blend ancient Thai traditions with contemporary elegance.

Our distinguished spas have been honored with a number of prestigious awards, including recognitions from ELLE Thailand, TH Awards, Spa Awards as Top 10 best spas in Bangkok, USA Today, The Standard, among others, reflecting our unwavering commitment to excellence and innovation in the wellness industry.

At Loft Thai Spa, we're revolutionizing the spa experience by marrying the finest massage techniques with premium organic products, expertly applied by some of the best therapists in Thailand. This is all set within a space that also serves as an art gallery and tea house, designed to awaken all your senses for a holistic and unique spa experience.

We take immense pride in offering the advanced Thai Warrior Massage, a treatment created by Master Jack, our esteemed partner in promoting Thai massage globally. This, along with our inspired local touch in facial treatments and HydraFacials, sets us apart in the realm of wellness.

We've also contributed to the world of Thai massage through our book "The Art of Thai Massage", a comprehensive guide on the history and best practices of Thai massage. This publication serves as a valuable resource for those seeking to delve deeper into the rich tradition of Thai massage.

Nestled in the heart of the city, Loft Thai Spa & Wellness, our latest flagship boutique spa, is strategically located opposite the renowned Emquartier & Emporium shopping centers, and just a minute's walk away from BTS Phrom Phong station, making it effortlessly accessible for both locals and tourists.

Our spas' décor is a tasteful blend of Thai-inspired design and modern Loft-style elements, creating an ambiance of warmth and tranquility. Spread over 500 square meters, each spa boasts ten private treatment rooms manned by our highly trained therapists, ready to cater to your individual needs.

At Loft Thai Spa & Wellness, we aim to engage all five senses in our treatments. From the soothing scents of our 100% natural essential oils to the relaxing soundscapes, every detail is meticulously curated to promote relaxation and rejuvenation. Our commitment to using natural and organic essential oils ensures that every treatment is not only effective but also eco-friendly.

In essence, Loft Thai Spa & Wellness promises a luxurious spa experience in a prime location, with highly trained therapists and a focus on engaging all five senses. It is more than just a spa; it's a rejuvenating journey that transcends the ordinary, offering a truly relaxing and holistic experience.

For more information, visit our website or contact us directly. We look forward to welcoming you to Loft Thai Spa, where the art of Thai wellness and relaxation comes alive.

Bangkok, Thailand – In December 2020, Loft Thai Spa began a defining product collaboration with Eau de Spa, creating a bridge between Bangkok treatment-room experience and a French-inspired approach to sensorial skincare. The partnership set out to develop products that therapists would genuinely want to work with: distinctive aromas, considered textures and botanical formulas designed to support a premium ritual from the first breath to the final touch.

Products shaped inside the spa

Eau de Spa is presented as a brand by Loft Thai Spa and created with the perspective of spa professionals. That origin matters. Instead of beginning only with packaging or a retail trend, product ideas are considered in the context of a full treatment: how an oil spreads, how a scrub feels in the hand, how an aroma develops in a warm room and how the skin feels when the ritual is complete. Feedback from therapists and guests helps keep the collection connected to real use.

Ingredients inspired by Thailand and France

The brand’s official story brings together natural and organic ingredients associated with Thailand and France. Botanical extracts, essential oils and carefully chosen textures allow each product to express a particular mood while remaining part of a coherent family. The result reflects Loft Thai’s wider identity: Thai knowledge and hospitality interpreted through a contemporary lens, with enough refinement to move naturally between the treatment room, the guest bathroom and a thoughtful gift.

From massage blends to complete rituals

The collaboration expanded across massage oils, body scrubs, shower gels, aromatic products and home-spa essentials. Premium massage blends were developed to support different sensorial journeys, including selected botanical and CBD-infused options used within designated Loft Thai experiences. These products are presented as part of relaxation and body-care rituals, without medical promises. Their role is to give therapists a consistent working medium and guests a memorable scent, texture and feeling associated with the treatment.

Body scrubs add another layer to the partnership. Grain, glide and fragrance must be balanced so that exfoliation feels purposeful but comfortable. Shower gels and aromatic home products then extend the journey beyond the spa, helping guests reconnect with the atmosphere of their visit in a simple daily gesture. This continuity turns product into a form of brand memory: the Loft Thai experience can be recognised even when the treatment has ended.

A creative platform for the Loft Thai family

Eau de Spa also gave Loft Thai a platform for seasonal rituals, gift concepts and treatment development. Because the product language belongs to the same wellness family, teams can compose experiences in which aroma, texture, technique and presentation tell one story. It supports the brand’s commitment to the five senses and makes product innovation visible in a way guests can touch, smell and take home.

A collaboration designed to evolve

What began as a product partnership became part of Loft Thai’s signature. The collection continues to evolve around spa practice, botanical inspiration and the pleasure of well-made everyday rituals. For the brand, the value is larger than a bottle on a shelf: Eau de Spa expresses the care that happens behind the scenes, where therapists, product specialists and hospitality teams refine each detail until it belongs naturally in the Loft Thai world.