Press RoomOpenings, milestones and brand stories.

Bangkok, Thailand — October 29, 2026 — Loft Thai announced its collaboration with Sun Society, bringing brunch, focused work and personalised wellness together in a new Bangkok concept. Update, 5 November 2026: Loft Thai is now open at Sun Society on Sukhumvit 31. The destination welcomes people who want to make room for a treatment within an ordinary day, whether they are meeting friends, working away from the office or taking time to unwind.

A place to gather, focus and unwind

The concept connects three complementary experiences while giving each its own setting. A social brunch area welcomes meals and conversation. A work area includes a dedicated chair for short wellness appointments, away from active dining tables. Private treatment spaces and quieter reclining areas accommodate longer massage sessions and time to rest.

The intention is to make a visit flexible without compromising the attention given to a treatment. Guests might combine a morning of work with a short hand ritual, plan a massage before meeting a friend for brunch, or choose a longer appointment followed by an unhurried meal. Treatments are a dedicated break from typing, calls and dining.

Eight experiences, from 15 to 75 minutes

The collection includes two 15-minute options: the Neck, Shoulder and Upper-Back Reset, combining gentle massage and assisted movement, and the Hand, Wrist and Forearm Ritual, with massage, comfortable movement and a warm-towel finish. These focused appointments are designed for guests with limited time.

Two 30-minute experiences offer a slower rhythm. The Dry Scalp, Temple and External-Ear Experience centres on dry scalp massage and quiet reclining time, with external-ear contact optional and subject to consent. The Foot and Lower-Leg Ritual combines massage and gentle ankle movement, with a suitable warm-stone or herbal-compress finish included within the booked time.

For guests seeking broader body care, the 45-minute Desk-Day Body Unwind brings together clothes-on massage and gentle stretching in a private setting. The 45-minute Active Body Reset offers a choice of upper- or lower-body emphasis, combining targeted massage with comfortable assisted mobility.

The longer experiences each last 75 minutes. The Warm-Stone Full-Body Escape combines oil massage with controlled warmth and dedicated attention to the hands, feet and scalp, with a non-heat alternative available. Massage and Quiet Rest includes 50 minutes of massage, 20 minutes of quiet rest and a five-minute gentle wake-up. Rest is part of the appointment; sleep is neither required nor promised.

Brunch and wellness, thoughtfully coordinated

The collaboration with Sun Society brings the dining experience into the wider visit. Meal timing is coordinated around treatments so guests can move between the two at a comfortable pace. Brunch is priced separately from treatments, and any future combined offers will clearly state their inclusions.

Treatment preferences will be discussed privately, including pressure, areas of contact, heat and ingredient sensitivities. The collection is designed for relaxation and everyday comfort. Contact Loft Thai for the current treatment menu and an appointment; Sun Society can help with dining and workspace enquiries.

Now open on Sukhumvit 31

Loft Thai is now open at Sun Society, 178 Sukhumvit 31 Alley, Lane 2, Bangkok 10110. Contact Loft Thai to arrange your treatment and appointment. Sun Society serves breakfast and brunch Wednesday to Sunday, 07:00–17:00; treatment appointments have their own schedule.

For the full concept and a detailed explanation of all eight treatments, read the Loft Thai × Sun Society announcement in the Loft Thai Journal.

Visual note: the accompanying images are AI-generated concept illustrations. They do not depict the actual venue, its team or the final brunch menu.

Bangkok, Thailand – In June 2026, Nakhon Spa joined forces with CAVERNES Bangkok, a luxury grooming and wellness destination for men in the Yen Akat neighbourhood. The collaboration brings Nakhon’s spa expertise into a setting conceived around the complete modern gentleman, with therapeutic massage, elevated facial care and deluxe head-spa rituals complementing CAVERNES’ barbering, hospitality and private-club atmosphere.

One destination, a complete ritual

CAVERNES was designed to make personal care feel considered rather than fragmented. Guests can move from precise grooming to a restorative wellness experience without changing venue or compromising on privacy. Its dark, gallery-like interiors, garden spaces, treatment rooms and social lounge create a strong identity of their own. Nakhon Spa adds the treatment discipline behind the wellness menu, connecting the destination to the wider Loft Thai family’s standards of touch, consultation and attentive service.

Therapeutic massage with a personal approach

The massage offer is built around the realities of active city life: long hours at a desk, frequent travel, training and accumulated muscular tension. Therapists adapt pressure, rhythm and areas of focus to the guest’s comfort and preferences. The intention is practical and restorative—to help guests slow down, feel more at ease and leave with a renewed sense of balance—while preserving the measured, respectful character expected from Nakhon.

Nakhon facial expertise for men

CAVERNES’ official men’s facial presentation highlights its exclusive collaboration with Nakhon Spa and the role of Nakhon facialists. Treatments are approached as professional care rather than an afterthought to barbering. The journey begins with a conversation about the guest’s skin and routine, followed by a structured ritual using selected professional products. This combination makes skincare accessible to first-time guests while offering the refinement expected by regular spa clients.

The deluxe head-spa experience

The head-spa program connects scalp care, cleansing and relaxation in a slower, sensorial format. Water, precise scalp work and quiet moments are composed as a complete ritual, with deluxe options integrating facial care or extended relaxation. It is a natural meeting point between the expertise of a men’s grooming house and the knowledge of a spa team: hair and scalp are treated as part of the wider wellness experience, not as isolated services.

A collaboration that broadens the audience for spa culture

For Nakhon Spa, the partnership demonstrates how luxury Thai wellness can enter a new environment while retaining its standards. For CAVERNES, it strengthens a promise that extends beyond the haircut chair. Together, the two brands make high-quality massage, facial and head-spa care more relevant to men who value performance, design, discretion and meaningful downtime. The collaboration also reflects the Loft Thai family’s wider vision: building thoughtful bridges between established Thai know-how and contemporary lifestyle destinations.

Behind the guest experience is a shared commitment to training and consistency. Treatment sequences, room preparation, consultation and aftercare all contribute to the impression of quality. By aligning these details, the teams can offer the personality of an independent Bangkok destination with the operational discipline of an experienced spa group. That balance gives the partnership room to evolve while keeping the service recognisable from one visit to the next.

Bangkok, Thailand – In April 2025, the Loft Thai wellness family began a collaboration with Twenty.Two Cut, a leading men’s barbershop and lifestyle destination on Sukhumvit 22. Delivered through sister brand Nakhon Spa, the partnership brings professional facial expertise into the barbershop journey, giving men a more complete way to look refreshed, feel confident and make personal care part of a regular routine.

More than a barbershop appointment

Twenty.Two Cut has built its identity around the modern gentleman: precise grooming, a strong visual point of view and service that feels personal. Adding spa-grade facial care extends that promise without changing the character of the destination. A guest can combine hair, beard and skin services in one familiar environment, or book a facial as a focused appointment of its own. The experience is designed to be approachable for first-time clients and refined enough for established skincare guests.

The Nakhon Spa connection

Twenty.Two Cut’s official facial presentation identifies an exclusive collaboration with Nakhon Spa. As part of the wider Loft Thai family, Nakhon contributes treatment protocols, facialist expertise and the service standards developed through premium spa operations. This structure allows each brand to play to its strengths: Twenty.Two Cut understands the expectations and style of its male clientele, while the Nakhon team brings the knowledge required to turn a facial into a considered professional ritual.

Skincare designed around real routines

The consultation starts with the guest rather than a trend. Lifestyle, comfort, existing habits and current skin concerns help guide the facial journey. Cleansing, exfoliation, massage, mask and finishing care can then be composed in a clear sequence using selected professional products. The emphasis is on a polished experience and sensible maintenance, without exaggerated promises or pressure to adopt a complicated routine. Guests leave with a better understanding of how consistent care can support the appearance and comfort of their skin.

That practical approach is especially relevant in Bangkok, where heat, humidity, air conditioning, travel and long working days can all affect how skin feels. The collaboration gives men a discreet place to pause and reset while connecting facial care to the grooming habits they already value. It also allows barbers and facialists to create a more coherent guest experience, with each service contributing to the final result.

Two Bangkok brands, one shared standard

For Loft Thai and Nakhon Spa, the collaboration opens spa culture to an audience that may not begin with a traditional spa visit. For Twenty.Two Cut, it adds depth to a lifestyle concept already centred on confidence, craft and personal presentation. Both brands share a belief that premium service is expressed through detail: listening carefully, working precisely and making every guest feel at ease.

The partnership is a natural Bangkok story—specialists from neighbouring worlds combining their skills to create something more complete. By bringing professional men’s facials into one of the city’s recognised grooming destinations, the Loft Thai wellness family continues to evolve beyond the spa while keeping its signature values of care, expertise and hospitality clearly visible.

Nestled amidst the vibrant energy of Paris, just a stone's throw away from the iconic Champs-Élysées, Nakhon Spa emerges as a haven of Thai luxury and well-being. This sanctuary within the urban landscape beckons both locals and international visitors to indulge in the epitome of relaxation and cultural immersion. As the latest addition to the esteemed Loft Thai Spa family, Nakhon Spa carries forward the rich legacy of its Bangkok counterpart, renowned for its award-winning spa and mastery in Thai massage techniques.

At Nakhon Spa, guests are treated to a plethora of exceptional services tailored to rejuvenate the body and mind. From traditional Thai massages known for their therapeutic benefits to customized herbal treatments and luxurious facial experiences featuring Panpuri products, every service promises a journey towards holistic wellness. The spa's interior design seamlessly blends natural materials with subtle Asian influences, crafting an ambiance of tranquility within each treatment room, ensuring a truly unparalleled experience.

Beyond its opulent offerings, Nakhon Spa is a gateway to Thai culture, inviting guests to immerse themselves in authentic experiences. From art displays to culinary delights, including an exquisite Thai tea experience complemented by delicate desserts, every aspect of the spa embodies the essence of Thailand. Personalized attention and meticulous care characterize every guest's journey, fostering a sense of connection and satisfaction that extends beyond mere relaxation.

Committed to sustainability and community engagement, Nakhon Spa integrates eco-friendly practices into its operations and actively participates in cultural events and partnerships within both the Parisian and Thai communities. As it celebrates its grand opening, the spa looks towards the future with plans for expansion and continued innovation, aiming to redefine the luxury spa experience not only in Paris but also globally. Nakhon Spa invites media representatives to explore its offerings firsthand, promising an unforgettable fusion of Thai tradition and Parisian luxury. For more information, interviews, or a personal tour, please contact [email protected].

Bangkok, Thailand – In July 2023, Loft Thai Spa expanded its Bangkok story with the opening of Loft Thai Spa & Tea House in Sukhumvit 71. Created as a private, intimate boutique destination near Phra Khanong, the new branch brought together personalised massage, quiet treatment spaces and a tea-led approach to hospitality in a setting designed for guests who value calm, discretion and unhurried care.

A boutique spa with a residential spirit

The three-storey property was conceived on a deliberately human scale. Four treatment rooms, an outdoor area and spaces for both individual and couple experiences give the branch the feeling of a private house rather than a large urban facility. Modern loft details, generous greenery and carefully selected furnishings create a sense of character without overwhelming the guest. From arrival to the final cup of tea, the atmosphere encourages a slower rhythm and more personal contact with the team.

Tea as part of the experience

The Tea House name expresses more than a welcome drink. For the opening concept, Loft Thai worked with Monsoon Tea, whose forest-friendly Thai teas reflect shared interests in responsible sourcing, biodiversity and local craft. Tea became a thread running through the guest journey: a moment of welcome, a pause after treatment and an ingredient that could inspire selected eye, hand, foot and body rituals. Fresh fruit and attentive service complete a hospitality experience rooted in warmth rather than ceremony.

A home for private Head Spa rituals

The branch has since developed one of its most distinctive specialities: Head Spa and scalp care delivered in a private setting. The experience connects therapeutic touch with a considered hair-care sequence, allowing the therapist to move from consultation and scalp massage to washing, conditioning and finishing care without losing the calm of a spa ritual. Selected journeys can also combine Head Spa with facial care, neck and shoulder work or a longer massage, giving guests a complete experience within one intimate destination.

Aesop haircare, selected for the guest

Aesop haircare now forms an important part of this specialised offering. Rather than following a single routine for everyone, the team can select from different cleansing and conditioning options according to the guest’s hair and scalp preferences. The range includes Classic, Equalising and Volumising shampoos, conditioner and selected scalp or styling products. These formulas support a refined sensorial experience while the therapist’s technique, pacing and attention remain at the centre of the ritual.

A quieter expression of Loft Thai

Loft Thai Spa & Tea House gives the brand a more intimate voice within Bangkok. It retains the expertise and hospitality associated with Loft Thai while offering a branch defined by privacy, tea culture and focused Head Spa care. Its smaller scale allows each appointment to feel considered from beginning to end—an invitation to step away from the city, spend meaningful time on personal wellbeing and leave with the feeling of having been genuinely looked after. Designed for Bangkok residents as well as travellers, the Tea House also gives Loft Thai a distinctive way to welcome guests who prefer quiet surroundings over a large wellness complex. The result is a boutique address where therapeutic expertise, thoughtful products and the rituals of Thai hospitality meet naturally.

Bangkok, Thailand – In January 2022, the Loft Thai family opened Nuad Thai School, a dedicated massage and spa training centre created to share practical knowledge developed in real treatment environments. The school gives beginners, working therapists and wellness professionals a structured place to learn in Bangkok through demonstration, supervised practice and direct correction from experienced instructors.

From spa experience to professional education

Nuad Thai School grew from a simple observation: great massage cannot be learned from theory alone. Technique becomes reliable when students can see a movement clearly, practise it repeatedly, understand why it is used and receive precise feedback. By connecting education with the operational experience of Loft Thai Spa, the school turns everyday treatment-room discipline into a learning method that is practical, welcoming and focused on the quality of touch.

Training built around practice

Classes are organised around hands-on participation. Instructors demonstrate body position, pressure, leverage, rhythm, transitions and draping before students work through the sequence with a partner. Corrections happen in the moment, helping learners recognise details that are difficult to capture in a manual or video: the angle of a wrist, the use of body weight, the comfort of the receiver and the continuity between one technique and the next.

This approach supports several types of learner. A complete beginner can build confidence from the fundamentals, a practising therapist can refine a particular skill, and a spa team can use private training to develop a more consistent service standard. Courses may be offered in private, small-group and professional formats, with instruction available for international students as well as Thai participants. Program content and duration vary, so each learner is guided towards the course that matches their experience and objective.

Thai massage as a living discipline

Traditional Thai massage remains central to the school’s identity. Students learn to appreciate it not as a fixed performance, but as a living discipline built on respect, awareness and responsible application. Assisted stretches, pressure techniques and floor-mat sequences are taught alongside the communication and positioning that help both practitioner and receiver feel secure. The school also introduces related spa skills, allowing learners to understand how individual techniques fit within a complete guest journey.

A Bangkok learning experience

Studying in Bangkok places the training close to the culture that shaped the practice. The city offers a rare meeting point between heritage, modern hospitality and an international wellness community. Nuad Thai School adds the intimacy of close instructor contact: learners are encouraged to ask questions, repeat difficult movements and progress at a pace that supports genuine understanding rather than simply completing a checklist.

Preserving knowledge by sharing it well

For Loft Thai, opening the school extended the brand’s role from delivering treatments to helping protect and advance the standards behind them. Education creates a longer legacy than a single appointment. Every student who learns to work with care, communicate clearly and respect the origins of Thai massage carries those values into another treatment room, city or country. Nuad Thai School was created to make that transmission thoughtful, practical and proudly connected to Bangkok.