With more males becoming interested in personal grooming and wellness, the spa business has seen substantial expansion in recent years. Spas, which were once thought to be mostly used by women, are now offering a variety of services expressly geared toward male clients. The popularity of spa services for males, such as facials, massages, and body treatments, is examined in this article.

The Popularity of Men's Spa Treatments

Spas are no longer considered a luxury only available to women. Men are now looking for spa services to aid in relaxation, stress relief, and physical appearance enhancement. A study by the International Spa Association (ISPA) found that men make up over 50% of spa visitors in the US, with the majority opting for massage therapies.

Men are also becoming more and more interested in getting facials as they provide a number of advantages like hydration, deep cleaning, and skin renewal. More and more guys are beginning to understand the value of caring for their skin and including facials in their hygiene routine.

Men have begun to favor body treatments like cleansers, wraps, and hydrotherapy. These procedures can assist the body cleanse, remove dead skin cells, and enhance the overall texture and tone of the skin.

Benefits of Men's Spa Treatments

Spa treatments for men have several advantages and can enhance their physical and emotional wellbeing. Men frequently choose massages, for instance, as they can help to relieve stress and tension, muscle stiffness and inflammation, and poor sleep. According to research in the International Journal of Neuroscience, massage treatment can also aid in easing depression and anxiety symptoms.

Men's skin can benefit from facials in a variety of ways as well. They can address particular skin issues like acne or dryness and help to lessen the appearance of fine lines and wrinkles, improve skin texture, and tone. Moreover, regular facials can encourage healthy skin cell turnover, which can delay the onset of aging.

Scrubs and wraps are examples of body treatments that can aid with detoxification, circulation, and soft, smooth skin. These are a popular option among spa visitors since they can also promote a feeling of regeneration and relaxation.

The Future of Men's Spa Treatments

In the upcoming years, it's anticipated that the popularity of spa services for males will continue to grow. According to a study by Grand View Research, the demand for men's grooming services would contribute to the worldwide spa services market's anticipated growth to $190.8 billion by 2024.

Spas are anticipated to keep boosting their selection of services as more men show an interest in personal grooming and wellness. This can entail creating brand-new services and treatments that are especially for males, as well as launching advertising campaigns that target guys in order to draw in new clients.

Conclusion

Men's spa visits are becoming more and more popular, which reflects an increase in interest in wellbeing and personal grooming. Men are becoming more aware of the advantages of spa services, such as massages, facials, and body treatments, for their physical and emotional health. Spas will probably increase their service offerings and create new treatments as the market for men's grooming services continues to grow.

UPDATED LOFT THAI GUIDE

Additional guidance and current information

Continue with practical context, current treatment guidance and further reading selected by the Loft Thai editorial team.

A Better Way to Discuss Men’s Spa Use

The old article treated male spa participation as a market surprise and relied on statistics that were not linked to an identifiable report.

Current interest can be described through actual service demand and menu design without inventing a percentage.

The more useful editorial task is to help each guest compare scope, process, products and price.

Men Are Not One Skin or Body Type

A male guest may have oily, dry, combination, sensitive, acne-prone or mature skin.

Training, desk work, travel, scars, hair growth, fragrance preference and pressure tolerance also vary widely.

A gender label should open a conversation, not determine the protocol.

Start with One Principal Goal

Choose between whole-body relaxation, targeted muscle attention, facial cleansing, shaving comfort, surface exfoliation or a combined ritual.

One appointment does not need to promise every physical and emotional outcome.

A clear priority makes duration, product and therapist selection more coherent.

Facial for a male guest adapted around skin condition, shaving, beard area and current products

Massage Is Chosen by Technique and Pressure

Traditional Thai, aromatherapy, Swedish, deep tissue, sport, hot stone and office-syndrome services use different setups and methods.

NCCIH notes that massage evidence varies by condition and technique; a spa should not promise cures for pain, anxiety, depression or sleep problems.

Discuss pressure, focus areas, movement, oil, heat and reasons to modify before the session.

A Facial Begins with Skin, Not Masculinity

AAD guidance for men emphasises identifying skin type, using compatible products and accounting for shaving.

A facial may provide cleansing, controlled exfoliation, product application, massage and a mask.

It does not automatically treat acne, erase scars, rebuild collagen or reverse ageing.

Shaving Changes Treatment Tolerance

Recent shaving can leave cuts, razor burn, ingrown hairs or temporarily heightened sensitivity.

AAD advises softening hair, using shaving cream and shaving in the direction of hair growth to reduce irritation.

Tell the therapist when you shaved and whether acids, retinoids or acne medicines are in use.

Beard Areas Need a Different Product Plan

Dense facial hair changes cleansing access, massage glide and product removal.

Beard oil, fragrance and styling products can also affect sensitivity or congestion.

The therapist should work around the beard rather than treating it as an obstacle to overcome with force.

Body Scrub Is Surface Exfoliation

A body scrub can remove some surface scale and create a smoother feel when friction and product suit the skin.

It does not detoxify the body, eliminate cellulite or improve circulation throughout the body.

Sunburn, open skin, active rash, recent waxing or strong exfoliating products may require postponement.

current Facial For Men

Loft Thai’s reviewed current menu lists an Aesop Facial For Men with consultation, cleansing, exfoliation, steam, toner, serum, massage, mask, moisturiser and protection.

It is priced at 2,800 THB for 60 minutes, 3,600 THB for 90 minutes and 4,400 THB for 120 minutes.

Longer options add time for massage and mask care rather than guaranteeing a stronger result.

current HydraFacial for Gentlemen

HydraFacial for Gentlemen combines HydraFacial and microdermabrasion within a consultation-led facial format.

It is listed at 90 minutes for 4,800 THB.

Suitability depends on skin condition, sensitivity, shaving and recent procedures—not an assumption that all male skin is thick or oily.

current Gentlemen Spa Package

The 120-minute Gentlemen Spa Package combines facial cleansing, aroma Thai massage, a floral foot bath and refreshments.

It is listed at 4,000 THB.

A package is useful when the guest wants a paced face-and-body sequence rather than one highly targeted service.

A Men’s Label Is Optional

Male guests can choose any suitable facial, massage, body treatment, foot ritual, head spa or couple experience.

Classic, Anti Aging, Detox, Intensive and signature facials follow different product and technique directions.

The best fit may not include the word men or gentlemen.

Targeted oil massage selected by pressure and body goal rather than a gendered treatment stereotype

Ask What Will Touch the Skin

Oil, balm, cleanser, exfoliant, serum, mask, fragrance and aftercare should be identifiable.

FDA consumer guidance recommends reading cosmetic labels and stopping use when a significant reaction occurs.

Natural, premium and male grooming are not substitutes for an ingredient conversation.

Privacy and Draping Are Part of Grooming Care

The guest should understand clothing, draping, room setup, shower access and which areas are included.

Consent remains active when the treatment changes position or moves to another body area.

A private professional ritual should never rely on embarrassment to prevent questions.

Routine Is More Important Than a Dramatic One-Off

At home, a mild cleanser, compatible moisturiser and sunscreen can matter more than occasional aggressive treatment.

Massage frequency should reflect goal, response, schedule and budget rather than a universal formula.

Rebook because the protocol was useful and well tolerated, not because a cure or dependency was implied.

A Six-Part Men’s Spa Decision Card

Compare the experience before choosing a gendered label.

  • Goal: relaxation, targeted bodywork, facial care or combined ritual
  • Technique: pressure, movement, heat, tools and products
  • Skin: type, shaving, beard, sensitivity and active ingredients
  • Scope: included areas, draping, room and shower
  • Time: consultation, treatment stages and transitions
  • Evidence: realistic cosmetic or comfort expectations

When to Modify, Postpone or Refer

Disclose fever, infection, open wounds, severe rash, recent surgery, acute injury, unexplained swelling, blood-clot concerns and recent facial procedures.

Persistent or severe pain, changing skin lesions, scarring acne and other medical concerns belong with an appropriate clinician.

A professional spa should be comfortable saying that a treatment is not suitable today.

Professional Grooming Is Individual Care

The popularity of men’s spa care does not need exaggerated statistics or gender stereotypes.

Clear consultation, current products, appropriate technique and honest boundaries make massage, facial and body care useful.

Choose the Bangkok treatment that matches the person rather than the marketing category.

“The useful question is not whether a treatment is for men; it is whether the protocol fits this guest’s skin, body, products and goal.”

Loft Thai Editorial Team

Continue your research

plan a consultation-led Facial For Men compare the current Gentlemen Spa Package prepare for a discreet first facial understand five facial-massage techniques compare body scrub and wrap processes compare current treatments and prices

REFERENCES

Sources & further reading

  1. American Academy of Dermatology: Skin Care Tips for Men
  2. American Academy of Dermatology: How to Shave
  3. FDA: Using Cosmetics Safely
  4. NCCIH: Massage Therapy—What You Need to Know
  5. ISO 17679: Wellness Spa Service Requirements
  6. Loft Thai: Facial Treatments
  7. Loft Thai: Spa Menu 2026

PRACTICAL GUIDANCE

Frequently Asked Questions

Are spa treatments only designed for women?

No. Massage, facial, body, foot and head-spa services should be selected by the individual’s goal, skin, products, health context and preferences.

Should men always choose stronger facial products?

No. Product strength should follow skin condition, shaving, sensitivity and current skincare. More exfoliation is not evidence of a better facial.

What does Loft Thai’s Facial For Men cost?

The reviewed current menu lists 60 minutes at 2,800 THB, 90 minutes at 3,600 THB and 120 minutes at 4,400 THB.

What is included in the Gentlemen Spa Package?

The current 120-minute package combines facial cleansing, aroma Thai massage, a floral foot bath and refreshments and is listed at 4,000 THB.

Can a men’s spa treatment cure acne or chronic pain?

No. A spa can provide cosmetic care and non-medical massage, but persistent acne, severe pain or another medical condition needs appropriate clinical assessment.